Public & Media Relations

We integrate traditional and social media outreach strategies to maximize the impact. We help you at several levels:

  • Positioning your company in the Benelux
  • Defining your market position
  • Assist in the launch of new products and services
  • Defining key messages
  • Developing your equity story
  • Drafting, Copywriting of press releases in French, English and Dutch
  • Organise tailor made events and road shows
  • Distribution of press releases
  • Manage and organise press conferences that may be required in the Benelux
  • Prepare briefing materials prior to any media interviews – including any specific questions, journalists, backgrounds, angles journalists may be approaching the interview with etc
  • Identifying and prioritizing stakeholder targets
  • Defining a communication channel strategy
  • Defining a press and media relations strategy
  • Defining a social media strategy
  • Defining a Corporate Social Responsibility (CSR) or Environmental, Social and Governance (ESG) communication strategy
  • Preparing a crisis communication plan
  • Press monitoring

Product Communication

Our Services:

  • Strategy and Planning
  • Media Interviews
  • Press Releases
  • Media Invitations
  • Media Testings
  • Launching Events
  • Product Launches
  • Outreach to Influencers

Corporate Communication

As your communications advisor and sounding board, we can develop, together with you, the “equity story” that describes the uniqueness of your services and company. This process defines the conceptual building blocks that raise your company's reputation and thus its long-term value. We understand how communications work. With our vast network of contacts, we know who is who in the media. We are experts in the craft of public relations.

Our Services:

  • Press Conferences
  • Reputation Management
  • CEO Positioning
  • Crisis Communication
  • Stakeholder Dialogue
  • Studies and Surveys
  • Events
  • Corporate responsibility
  • Media coverage analysis

Media Partnerships & Planning

Partnerships ‒ We propose to our clients partnerships with various media: barter deals, competitions, merchandise exchange... All of these enable a positive and controlled image to be transmitted, along with a maximum of visibility, at managed cost.

Media Buying ‒ Our experienced staff members know how to combine best media outlets with our clients' objectives for guaranteed performance. Media buys today go beyond the purchase of traditional advertising and include social and digital components easily tracked to know what is working and how to get a higher return on your investment. Backstage Communication can provide you with a complete advertising campaign so you can tell the world what you're good at. A sound media plan will set goals and describe the best strategy to achieve them. We provide competitive prices for all media outlets: TV, Radio, Print, Outdoor and Digital. Having 20 years of experience in media relations and PR, we have built great relationships with all kind of media outlets in the Benelux. We assist with the design process and provide detailed information on the current markets available. We don't want you to miss any opportunity to maximize your return on investment. We will finish with a detailed review of your campaign and affected markets.

Our Services:

  • Market analysis
  • Establishing the media objective
  • Setting the strategy
  • Implementation and evaluation

Branding & Design

We create consistent and well managed corporate identities, including branding guidelines and brand strategies. These creative solutions add new dimensions to our client's corporate communications efforts. And in a coming “war for talent” we also focus on the employer brand in order to attract the best people possible. We write, design and print a wide range of information documents. We look at all the applications of your brand, the marketing issues, the target audience and the messages you want to convey. We can work with you to precisely tailor corporate publishing concepts for your products, your markets and your stakeholders. The forms and channels which these publications can take are numerous, ranging from traditional print to digital online and social media, from mobile apps to audio-visual productions.

Annual and CSR Reports ‒ Backstage Communication creates and develops innovative and effective designs for annual reports to pursuit specific communication targets. Our designers are trained to use digital communication requirements and can easily adapt your publications for print, online and social media. We think out-of-the-box!

Our Services in Corporate Publishing:

  • Audio-visual communication
  • Advertising design
  • Annual reports/reporting
  • Image brochures
  • Customer magazines
  • Employee magazines

Nos Clients:
Click on the company to see our work.

Crisis Management & CEO Positioning

CEO Positioning ‒ Your chief executive is the face of your company. As a spokesperson for the growth strategy and objectives of your company, he or she is like no other. Every interview or speech is thus a critical opportunity which requires diligent preparation ‒ and to make sure this is done right, we provide comprehensive advice, assisting you in deciding how to present yourself, what to say, and what not to say.

Our Services in Crisis Management
  • Crisis communications planning
  • Crisis management
  • Reputation recovery
  • How to manage a company crisis (on the social web)
  • Roadmaps for social/web crisis communication
Our Services in Crisis & Change Communications
  • Mergers & Acquisitions
  • Reputational Management
  • Social Media Monitoring
  • Social Media Campaigns

Financial Market Communication

Services in the area of the financial market and investor relations are aimed at capital market-oriented companies and asset management. Our experienced consultants are specialists in the area of financial communications, possess valuable contacts in the financial community and financial media, and constantly focus their efforts on just one thing: your success. From prospectus filing to the listing and end of the “quiet period”, we develop and distribute key messages to help clients raise capital, maximize valuations and minimize transaction risks. We then develop creative, digital and social solutions to meet those needs.

Our Services in Investor Relations & Financial Market Communications:

  • Analyst conferences
  • Initial public offerings (IPOs)
  • CEO positioning
  • Presentation coaching
  • Equity stories
  • Annual reports
  • Half-yearly reports
  • Shareholder meetings
  • International communications
  • Investor conferences
  • IR-events IR strategy & positioning
  • IR website
  • Sustainability
  • Quarterly information