Public & Media Relations

We integrate traditional and social media outreach strategies to maximize the impact. Thanks to our extensive contact network, we know "who's who" in the media. With more than 20 years of experience in media and public relations, we have built up excellent relationships with all types of media in the Benelux (B2B and B2C). We help you at several levels:

  • Positioning your company in the Benelux
  • Defining your market position
  • Assist in the launch of new products and services
  • Defining key messages
  • Developing your equity story
  • Drafting, Copywriting of press releases in French, English and Dutch
  • Organise tailor made events and road shows
  • Distribution of press releases
  • Manage and organise press conferences that may be required in the Benelux
  • Press monitoring
  • Prepare briefing materials prior to any media interviews – including any specific questions, journalists, backgrounds, angles journalists may be approaching the interview with etc
  • Identifying and prioritizing stakeholder targets
  • Defining a communication channel strategy
  • Defining a press and media relations strategy
  • Defining a social media strategy
  • Defining a Corporate Social Responsibility (CSR) or Environmental, Social and Governance (ESG) communication strategy
  • Preparing a crisis communication plan
  • Conducting press reviews and impact analyses

Product Communication

We can implement efficient product and brand communication in our different markets. Product communication is the set of communication actions set up to promote a product to potential customers. Product communication is about a specific good or service and insists on its performance, as well as its usefulness, its practicality and its quality/price ratio. Brand communication corresponds to communication strategies that enhance the value of a company's brand(s), so that brand awareness reinforces the visibility of the company's products in markets, particularly in very crowded markets, such as the consumer goods market. Product communication and brand communication must be complementary in order to position a product on the market.

Our Services:

  • Strategy and Planning
  • Media Interviews
  • Press Releases
  • Media Invitations
  • Media Testings
  • Launching Events
  • Product Launches
  • Outreach to Influencers

Corporate Communication

As your communications advisor and sounding board, we can develop, together with you, the “equity story” that describes the uniqueness of your services and company. This process defines the conceptual building blocks that raise your company's reputation and thus its long-term value.

Our Services:

  • Press Conferences
  • Reputation Management
  • CEO Positioning
  • Crisis Communication
  • Stakeholder Dialogue
  • Studies and Surveys
  • Events
  • Corporate responsibility
  • Media coverage analysis

Media Partnerships & Planning

Partnerships ‒ We propose to our clients partnerships with various media: barter deals, competitions, merchandise exchange, special promotions ... All of these enable a positive and controlled image to be transmitted, along with a maximum of visibility, at managed cost.

Media Buying ‒ Our experienced staff members know how to combine best media outlets with our clients' objectives for guaranteed performance. Media buys today go beyond the purchase of traditional advertising and include social and digital components easily tracked to know what is working and how to get a higher return on your investment. Backstage Communication can provide you with a complete advertising campaign so you can tell the world what you're good at. A sound media plan will set goals and describe the best strategy to achieve them. We provide competitive prices for all media outlets: TV, Radio, Print, Outdoor and Digital. Having 20 years of experience in media relations and PR, we have built great relationships with all kind of media outlets in the Benelux. We assist with the design process and provide detailed information on the current markets available. We don't want you to miss any opportunity to maximize your return on investment. We will finish with a detailed review of your campaign and affected markets.

Our Services:

  • Market analysis
  • Establishing the media objective
  • Setting the strategy
  • Implementation and evaluation
  • Commercial negotiations
  • Purchase of ad space
  • Campaign evaluation
  • Reporting

Branding & Design

We create consistent and well managed corporate identities, including branding guidelines and brand strategies. These creative solutions add new dimensions to our client's corporate communications efforts. And in a coming “war for talent” we also focus on the employer brand in order to attract the best people possible. We write, design and print a wide range of information documents. We look at all the applications of your brand, the marketing issues, the target audience and the messages you want to convey. We can work with you to precisely tailor corporate publishing concepts for your products, your markets and your stakeholders. The forms and channels which these publications can take are numerous, ranging from traditional print to digital online and social media, from mobile apps to audio-visual productions.

Annual and CSR Reports ‒ Backstage Communication creates and develops innovative and effective designs for annual reports to pursuit specific communication targets. Our designers are trained to use digital communication requirements and can easily adapt your publications for print, online and social media. We think out-of-the-box!

Our Services:

  • Corporate videos
  • Podcasts
  • Ad design
  • Creation of logos and visual identity
  • Annual and ESG reports
  • Corporate brochures
  • Corporate magazines
  • Internal communication documents

Our Clients:
Click on the company to see our work.

Crisis Management & CEO Positioning

Crisis management - In the strict sense of the term, crisis communication is made up of all the communication measures, techniques and actions undertaken to combat the effects of an event (accident, pollution, redundancies, product recall, etc.) that may have a negative impact on the image of the organisation concerned or its products.

Crisis communication can also often be understood in a broader sense and include both elements and devices designed to detect and anticipate crises (crisis watch) and elements of response to these crises (crisis unit, crisis website, etc.) that fall within the field of communication.

CEO Positioning - Your CEO is the face of your company. As a spokesperson for your company's strategy and goals, he is unlike any other. Each interview or speech is therefore a crucial opportunity that requires diligent preparation. We provide you with comprehensive advice, helping you decide how to present yourself, what to say and what not to say.

Our Services:

  • Creation of a crisis plan
  • Complete crisis management
  • Communication on mergers and acquisitions
  • Reputation management
  • Media monitoring, including social media
  • Spokesperson
  • Media training
  • Creation of Q&A
  • Implementation of procedures
  • Post-crisis management

Financial Market Communication

Services in the area of the financial market and investor relations are aimed at capital market-oriented companies and asset management. Our experienced consultants are specialists in the area of financial communications, possess valuable contacts in the financial community and financial media, and constantly focus their efforts on just one thing: your success. From prospectus filing to the listing and end of the “quiet period”, we develop and distribute key messages to help clients raise capital, maximize valuations and minimize transaction risks. We then develop creative, digital and social solutions to meet those needs.

Our Services:

  • Analyst conferences
  • Initial public offerings (IPOs)
  • Presentation coaching
  • Annual reports
  • Quarterly reporting
  • Shareholder meetings
  • Investor conferences
  • IR-events IR strategy & positioning
  • Reputation- and perception studies
  • Corporate positioning
  • Media monitoring
  • Equity story

Contact Us

Backstage Communication is a national agency with two branches in Wallonia and Flanders


Boulevard du Centenaire, 11B – 1325 Chaumont-Gistoux
GSM: +32 (0)477 50 47 84 FAX: +32 (0)10 84 53 09

Let's work together

Sint Martinusstraat 45 – 1700 Dilbeek
GSM: +32 (0) 475 90 39 09 FAX: +32 (0)10 84 53 09

Let's work together

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