Public & Media Relations

We integrate traditional and social media outreach strategies to maximize the impact. Thanks to our extensive contact network, we know "who's who" in the media. With more than 20 years of experience in media and public relations, we have built up excellent relationships with all types of media in the Benelux (B2B and B2C). We help you at several levels:

Product Communication

We can implement efficient product and brand communication in our different markets. Product communication is the set of communication actions set up to promote a product to potential customers. Product communication is about a specific good or service and insists on its performance, as well as its usefulness, its practicality and its quality/price ratio. Brand communication corresponds to communication strategies that enhance the value of a company's brand(s), so that brand awareness reinforces the visibility of the company's products in markets, particularly in very crowded markets, such as the consumer goods market. Product communication and brand communication must be complementary in order to position a product on the market.

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Corporate Communication

As your communications advisor and sounding board, we can develop, together with you, the “equity story” that describes the uniqueness of your services and company. This process defines the conceptual building blocks that raise your company's reputation and thus its long-term value.

Our Services:

Branding & Design

We create consistent and well managed corporate identities, including branding guidelines and brand strategies. These creative solutions add new dimensions to our client's corporate communications efforts. And in a coming “war for talent” we also focus on the employer brand in order to attract the best people possible. We write, design and print a wide range of information documents. We look at all the applications of your brand, the marketing issues, the target audience and the messages you want to convey. We can work with you to precisely tailor corporate publishing concepts for your products, your markets and your stakeholders. The forms and channels which these publications can take are numerous, ranging from traditional print to digital online and social media, from mobile apps to audio-visual productions.

Annual and CSR Reports ‒ Backstage Communication creates and develops innovative and effective designs for annual reports to pursuit specific communication targets. Our designers are trained to use digital communication requirements and can easily adapt your publications for print, online and social media. We think out-of-the-box!

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Crisis Management & CEO Positioning

Crisis management - In the strict sense of the term, crisis communication is made up of all the communication measures, techniques and actions undertaken to combat the effects of an event (accident, pollution, redundancies, product recall, etc.) that may have a negative impact on the image of the organisation concerned or its products.

Crisis communication can also often be understood in a broader sense and include both elements and devices designed to detect and anticipate crises (crisis watch) and elements of response to these crises (crisis unit, crisis website, etc.) that fall within the field of communication.

CEO Positioning - Your CEO is the face of your company. As a spokesperson for your company's strategy and goals, he is unlike any other. Each interview or speech is therefore a crucial opportunity that requires diligent preparation. We provide you with comprehensive advice, helping you decide how to present yourself, what to say and what not to say.

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Financial Market Communication

Services in the area of the financial market and investor relations are aimed at capital market-oriented companies and asset management. Our experienced consultants are specialists in the area of financial communications, possess valuable contacts in the financial community and financial media, and constantly focus their efforts on just one thing: your success. From prospectus filing to the listing and end of the “quiet period”, we develop and distribute key messages to help clients raise capital, maximize valuations and minimize transaction risks. We then develop creative, digital and social solutions to meet those needs.

Our Services: