We integrate traditional and social media outreach strategies to maximize the impact. We help you at several levels:
Positioning your company in the Benelux
Defining your market position
Assist in the launch of new products and services
Defining key messages
Developing your equity story
Drafting, Copywriting of press releases in French, English and Dutch
Organise tailor made events and road shows
Distribution of press releases
Manage and organise press conferences that may be required in the Benelux
Prepare briefing materials prior to any media interviews – including any specific questions, journalists, backgrounds, angles journalists may be approaching the interview with etc
Identifying and prioritizing stakeholder targets
Defining a communication channel strategy
Defining a press and media relations strategy
Defining a social media strategy
Defining a Corporate Social Responsibility (CSR) or Environmental, Social and Governance (ESG) communication
Preparing a crisis communication plan
Strategy and Planning
Outreach to Influencers
As your communications advisor and sounding board, we can develop, together with you, the “equity story” that
describes the uniqueness of your services and company. This process defines the conceptual building blocks that
raise your company's reputation and thus its long-term value.
We understand how communications work. With our vast network of contacts, we know who is who in the media.
We are experts in the craft of public relations.
Studies and Surveys
Media coverage analysis
Media Partnerships & Planning
We propose to our clients partnerships with various media: barter deals, competitions, merchandise exchange... All of these enable a
positive and controlled image to be transmitted, along with a maximum of visibility, at managed cost.
Media Buying ‒ Our experienced staff members know how to combine best media outlets with our clients' objectives for guaranteed performance.
Media buys today go beyond the purchase of traditional advertising and include social and digital components easily tracked to know
what is working and how to get a higher return on your investment.
Backstage Communication can provide you with a complete advertising campaign so you can tell the world what you're good at. A sound
media plan will set goals and describe the best strategy to achieve them. We provide competitive prices for all media outlets: TV, Radio,
Print, Outdoor and Digital. Having 20 years of experience in media relations and PR, we have built great relationships with all kind of
media outlets in the Benelux.
We assist with the design process and provide detailed information on the current markets available. We don't want you to miss any
opportunity to maximize your return on investment. We will finish with a detailed review of your campaign and affected markets.
Establishing the media objective
Setting the strategy
Implementation and evaluation
Branding & Design
We create consistent and well managed corporate identities, including branding guidelines and brand strategies. These creative
solutions add new dimensions to our client's corporate communications efforts.
And in a coming “war for talent” we also focus on the employer brand in order to attract the best people possible.
We write, design and print a wide range of information documents.
We look at all the applications of your brand, the marketing issues, the target audience and the messages you want to convey.
We can work with you to precisely tailor corporate publishing concepts for your products, your markets and your stakeholders.
The forms and channels which these publications can take are numerous, ranging from traditional print to digital online and social
media, from mobile apps to audio-visual productions.
Annual and CSR Reports ‒
Backstage Communication creates and develops innovative and
effective designs for annual reports to pursuit specific
Our designers are trained to use digital communication
requirements and can easily adapt your publications for print,
online and social media.
We think out-of-the-box!
Our Services in Corporate Publishing:
Click on the company to see our work.
Crisis Management & CEO Positioning
CEO Positioning ‒ Your chief executive is the face of your company. As a spokesperson for the growth strategy and objectives of your company, he or she is like no other. Every interview or speech is thus a critical opportunity which requires diligent preparation ‒ and to make sure this is done right, we provide comprehensive advice, assisting you in deciding how to present yourself, what to say, and what not to say.
Our Services in Crisis Management
Crisis communications planning
How to manage a company crisis (on the social web)
Roadmaps for social/web crisis communication
Our Services in Crisis & Change Communications
Mergers & Acquisitions
Social Media Monitoring
Social Media Campaigns
Financial Market Communication
Services in the area of the financial market and investor relations are aimed at capital market-oriented companies and asset
management. Our experienced consultants are specialists in the area of financial communications, possess valuable contacts in
the financial community and financial media, and constantly focus their efforts on just one thing: your success.
From prospectus filing to the listing and end of the “quiet period”, we develop and distribute key messages to help clients raise
capital, maximize valuations and minimize transaction risks.
We then develop creative, digital and social solutions to meet those needs.
Our Services in Investor Relations & Financial Market Communications: