We integrate traditional and social media outreach strategies to maximize the impact. Thanks to our
extensive contact network, we know "who's who" in the media. With more than 20 years of experience
media and public relations, we have built up excellent relationships with all types of media in the
Benelux (B2B and B2C). We help you at several levels:
company in the Benelux
Assist in the
of new products and services
Copywriting of press releases in French, English and Dutch
events and road shows
press conferences that may be required in the Benelux
materials prior to any media interviews – including any specific questions,
journalists, backgrounds, angles journalists may be approaching the interview with
prioritizing stakeholder targets
communication channel strategy
Defining a press
media relations strategy
Defining a social
Social Responsibility (CSR) or Environmental, Social and Governance (ESG) communication
reviews and impact analyses
We can implement efficient product and brand communication in our different markets.
Product communication is the set of communication actions set up to promote a product to potential
customers. Product communication is about a specific good or service and insists on its
as well as its usefulness, its practicality and its quality/price ratio. Brand communication
corresponds to communication strategies that enhance the value of a company's brand(s), so that
awareness reinforces the visibility of the company's products in markets, particularly in very
markets, such as the consumer goods market. Product communication and brand communication must be
complementary in order to position a product on the market.
As your communications advisor and sounding board, we can develop, together with you, the
“equity story” that describes the uniqueness of your services and company. This process
defines the conceptual building blocks that raise your company's reputation and thus its
Media Partnerships & Planning
We propose to our clients partnerships with various media: barter deals, competitions, merchandise
exchange, special promotions ... All of these enable a positive and controlled image to be
transmitted, along with a maximum of visibility, at managed cost.
Media Buying ‒ Our experienced staff members know how to combine best media outlets
our clients' objectives for guaranteed performance.
Media buys today go beyond the purchase of traditional advertising and include social and digital
components easily tracked to know
what is working and how to get a higher return on your investment.
Backstage Communication can provide you with a complete advertising campaign so you can tell the
what you're good at. A sound
media plan will set goals and describe the best strategy to achieve them. We provide competitive
prices for all media outlets: TV, Radio,
Print, Outdoor and Digital. Having 20 years of experience in media relations and PR, we have built
great relationships with all kind of
media outlets in the Benelux.
We assist with the design process and provide detailed information on the current markets
We don't want you to miss any
opportunity to maximize your return on investment. We will finish with a detailed review of your
campaign and affected markets.
Establishing the media
Purchase of ad
Branding & Design
We create consistent and well managed corporate identities, including branding guidelines and brand
strategies. These creative
solutions add new dimensions to our client's corporate communications efforts.
And in a coming “war for talent” we also focus on the employer brand in order to
the best people possible.
We write, design and print a wide range of information documents.
We look at all the applications of your brand, the marketing issues, the target audience and the
messages you want to convey.
We can work with you to precisely tailor corporate publishing concepts for your products, your
and your stakeholders.
The forms and channels which these publications can take are numerous, ranging from traditional
to digital online and social
media, from mobile apps to audio-visual productions.
Annual and CSR Reports ‒
Backstage Communication creates and develops innovative and
effective designs for annual reports to pursuit specific
Our designers are trained to use digital communication
requirements and can easily adapt your publications for print,
online and social media.
We think out-of-the-box!
Creation of logos
and visual identity
Annual and ESG
Click on the company to see our work.
Crisis Management & CEO Positioning
Crisis management - In the strict sense of the term, crisis communication is made up of all the
communication measures, techniques and actions undertaken to combat the effects of an event
pollution, redundancies, product recall, etc.) that may have a negative impact on the image of the
organisation concerned or its products.
Crisis communication can also often be understood in a broader sense and include both elements and
devices designed to detect and anticipate crises (crisis watch) and elements of response to these
crises (crisis unit, crisis website, etc.) that fall within the field of communication.
CEO Positioning - Your CEO is the face of your company. As a spokesperson for your company's
and goals, he is unlike any other. Each interview or speech is therefore a crucial opportunity that
requires diligent preparation. We provide you with comprehensive advice, helping you decide how to
present yourself, what to say and what not to say.
Creation of a
mergers and acquisitions
including social media
Financial Market Communication
Services in the area of the financial market and investor relations are aimed at capital
market-oriented companies and asset
management. Our experienced consultants are specialists in the area of financial communications,
possess valuable contacts in
the financial community and financial media, and constantly focus their efforts on just one thing:
From prospectus filing to the listing and end of the “quiet period”, we develop and
distribute key messages to help clients raise
capital, maximize valuations and minimize transaction risks.
We then develop creative, digital and social solutions to meet those needs.
strategy & positioning
Backstage Communication is a national agency with two branches in Wallonia and Flanders