Modern SEO is built on external credibility. Media relations provide the validation that search engines increasingly require by adding context, trust and reach.
At Backstage Communication, media relations are not a supporting channel, but a strategic lever for long-term SEO authority.
Why traditional SEO falls short
SEO strategies focused solely on internal optimisation lack external validation.
Media coverage brings credibility, relevance and visibility — essential signals for sustainable organic performance.
Earned media as an authority layer
Media mentions help build digital authority by:
- strengthening topical authority
- generating natural, editorial backlinks
- reinforcing brand recognition and trust
Learn more about the evolution of media relations in Belgium.
The Backstage Communication approach
Our strategy aligns media relations with SEO through:
- data-driven PR strategies
- long-term journalist relationships
- SEO alignment across all campaigns
Discover how these elements come together in 5 tactics for successful press and media relation campaigns.
